Novel proteins, limited ingredients and functional elements can all play a role.

The pet supplement brand is expanding into the United Kingdom and European markets. 

Brands are leveraging emerging science to add life to dogs’ years — and, in the process, years to their lives.

Five of H&H Group’s divisions throughout the globe are determined to make a positive impact on people, society and the planet.

UK Pet Food has partnered with the coalition and is urging its pet industry members to sign on to the sustainable packaging pledge.

From active ingredients to unique shapes and textures, dental treats are proliferating in the industry as awareness of pet oral health rises.

The brand’s new Healthy Aging NAD+ Precursor supplement contains Niagen to support dogs as they age.

Tucker’s, Zesty Paws, Natural Balance, Bailey’s CBD, Paw CBD, Petcurean, Solid Gold, Badlands Ranch and W.F. Young are notable winners.

Solid Gold showcased its full nutrientboost lineup and Zesty Paws debuted a new Healthy Aging supplement.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.