SÃO PAULO — Natoo Pet Foods, a PremieRpet brand, recently announced the appointment of Joel Katz to the role of vice president of North American sales. With more than 30 years of executive experience in the pet industry, Katz’s expertise in sales strategy and innovative marketing management skills will help propel Natoo’s revenue growth, according to the company.

In his new role, Katz will lead Natoo’s sales initiatives and develop comprehensive strategies that align with the brand’s overall business objectives. He will also be responsible for building and maintaining relationships with clients and stakeholders on behalf of the pet nutrition brand.

“Joel’s deep industry knowledge will be instrumental in expanding Natoo’s presence across North America, and we’re excited to have him as part of our team,” said Fernando Maluf, vice president of international sales for PremieRpet. “His passion for improving the lives of pets, coupled with his impressive professional background, makes him the perfect fit for our team. We are confident that his expertise will contribute greatly in accelerating our revenue growth.”

Prior to joining Natoo, Katz served as vice president of business development and chief commercial officer at Health Extension Pet Care. 

According to Natoo, Katz is proud to be part of the brand’s team, finding it rewarding to contribute to its mission of prioritizing quality, sustainability, innovation and customer satisfaction.

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