BENTONVILLE, ARK. — Full-service pet care research, consulting and innovation firm BSM Partners recently appointed Bob Riebe to chief operating and sales officer.
Riebe has extensive commercial experience, including in sales, marketing and supply chain operations. He worked at Colgate-Palmolive for more than 30 years in various roles across sales, marketing and supply chain, as well as global business planning for Hill’s Pet Nutrition. Additionally, Riebe served as worldwide director of global business planning at Colgate-Palmolive, overseeing sales and operations planning, commercial analytics and integrated business planning.
Most recently, Riebe served as an independent consultant in the consumer packaged goods (CPG) and beverage markets. He is also a mentor for Plug and Play Tech Center’s Animal Health and AgTech divisions.
“Bob is an accomplished business strategist and manager, and a perfect fit for the firm as we continue to expand our global footprint,” said Nate Thomas, co-founder and partner of BSM Partners.
Seth Kaufman, co-founder and partner of BSM Partners, added, “We have long been impressed with Bob’s success guiding dynamic, fast-growing businesses and are excited to have him join our team.”
In his new role, Riebe will oversee and help scale BSM’s growth and global business operations.
“Given their deep expertise, BSM is widely regarded as the first call for leaders in pet care and consumer packaged goods,” Riebe said. “The firm provides their clients with world-class advisory services.”
Read more about personnel changes throughout the industry.