CANTON, GA. — Baked dog treat company Einstein Pets has officially rebranded to Wonder Bark. To accompany its new identity, Wonder Bark also announced the launch of its new Everyday Heroes natural dog treat line. 

For more than a decade, Einstein Pets has made a name for itself by using natural ingredients and its own, original recipes using chia seed. According to the company, the new name reflects its growing mission to create not just products, but experiences for pets and their parents. 

“Wonder Bark is a celebration of the awe and joy that our pets bring into our lives,” said Kelly Ison, chief executive officer of Wonder Bark. “With this new identity, we’re reinforcing our commitment to offering premium, natural products while also inviting pet parents to embark on exciting adventures with a sense of wonder alongside their best friends.”

The new Everyday Heroes product line is intended to embrace pets’ everyday adventures, according to Wonder Bark. To celebrate that, a portion of each sale from the line will be donated to organizations that support people and pets in need. 

“We believe in treating our dogs with the same love and care we would any family member,” Ison added. “Our Everyday Heroes line reflects that ethos, offering a diverse range of flavors and themes to suit every dog’s taste.”

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