EASTON, PA. — On Dec. 10, Phillips Pet Food & Supplies and Hagen Group provided an update on their exclusive distribution partnership, initially announced at SUPERZOO 2024. 

Three of Hagen’s brands — Catit, Bionic Dog Toys and Hari bird products — have officially begun shipping through Phillips’ distribution facilities across the United States. The remainder of the Hagen portfolio is scheduled to begin shipping through Phillips’ East Coast and Midwest distribution facilities this month, and through the West Coast facilities in January 2025.

“We are excited to officially launch the Hagen portfolio to our retailers,” said Blaine Phillips, chief executive officer of Phillips Pet Food & Supplies. “This collaboration is a great opportunity to enhance our offerings, helping our retail partners deliver the best products to their customers. Hagen’s innovative brands perfectly complement our distribution services, and we look forward to driving growth together.”

By bringing together Phillips’ distribution capabilities and Hagen’s pet brands, this partnership allows both companies to serve retailers more effectively across the United States. Additionally, the alliance allows Phillips to offer a wider range of pet care products across a range of categories to meet the growing demands of US customers. 

“Our partnership with Phillips Pet is a significant step in expanding our presence in the US market,” said Rolf Haen Jr., CEO of the Hagen Group. “Phillips Pet’s distribution capabilities are best-in-class, and together we will increase access to our high-quality brands, making them more widely available to consumers.”

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