SÃO PAULO — Sustainable pet nutrition company Natoo, a PremieRpet brand, announced that it has received a Polen Seal for its recycling and waste management efforts after successfully neutralizing the impact of 100% of its packaging. 

The Polen Seal is awarded to companies that demonstrate strong commitment to environmental responsibility by working to reduce or eliminate the impact of their packaging and reduce waste generated by their production. 

Natoo, specifically, has co-financed the collection, sorting and recycling of plastic equivalent to what is used in its packaging. According to the company, this initiative supports cooperatives and underserved areas of Brazil by compensating them for the plastic waste they collect and deliver to recycling plants. 

“Completely offsetting our packaging has been a goal of Natoo’s since inception and we’re very excited to see it finally come into fruition,” said Fernando Maluf, vice president of international sales. “The Polen Seal allows us to share these important initiatives with our customers, and we hope to inspire both consumers and industry leaders alike to take meaningful action in protecting the planet for future generations.”

Through its waste reduction efforts, Natoo has prevented the emission of 22.43 tons of CO2 from being released into the atmosphere. According to the company, this achievement underscores its dedication to both reducing its environmental footprint and contributing to the global fight against climate change. 

Read more about sustainability efforts across the pet food and treat industry.