OAK CREEK, WIS. — Raw pet food manufacturer Stella & Chewy’s announced the launch of its direct-to-consumer (DTC) e-commerce website on Oct. 24. Through the website, pet parents can directly source nearly 100 cat and dog freeze-dried raw products, treats and kibble formulas.

The decision to launch the website comes in response to the increase in online shopping by pet parents. The company explained that by expanding its offerings to the new DTC platform, more pets will be able to reap the benefits of a raw diet.

“Together with our neighborhood pet and retail partners, the new e-commerce platform further unifies our sales channels and provides deeper insights that help us better meet the needs of pet parents,” said Sean Hurley, chief growth officer of Stella & Chewy’s. “We look forward to continuing to not only find new ways to meet these needs, but build trusted, lasting relationships with our customers.”

The e-commerce site will feature brand favorites such as its Meal Mixers, Carnivore Crunch and Raw Coated Cage-Free Kibble, as well as new offerings including Meowfulls.

“Selecting food and treats for our pets is an important decision, one that allows us to not only choose best-in-class nutrition but also to show our love,” said Marie Moody, chief executive officer and founder of Stella & Chewy’s. “We’re thrilled to offer new ways to further partner with pet parents by making the raw food they know and trust accessible wherever they prefer to shop.”

Stella & Chewy’s products will remain available for purchase at online retailers, Petco and pet stores across the country.

Find more articles about e-commerce in the pet product industry.