BURLINGTON, MASS. — On Oct. 23, Wellness Pet Company announced the appointment of Sanjay Singh to chief financial officer. In the position, Singh will help strengthen Wellness Pet’s dedication to continued growth while also scaling its consumer reach and product innovation.

Prior to joining Wellness Pet, Singh served as a finance and strategy consultant. He has also served as CFO at Quarte Inc. (formerly QVC / HSN Inc.), a billion-dollar revenue video-commerce retailer. He’s also had a successful 20-year career at Procter & Gamble.

“As we continue to pursue our company’s purpose, we’re focused on innovative strategies to enhance our product offerings and achieve outstanding business performance,” said Reed Howlett, chief executive officer of Wellness Pet. “Sanjay brings world-class credibility, leadership and financial fluency that will enhance long-term value creation, operational efficiency and discipline as we continue to deliver premium nutrition for pets.”

As CFO of Wellness Pet, Singh will help drive the company’s financial results, manage financial planning and analysis, and lead corporate finance and investor relations. He will also join the company’s executive leadership team.

“Wellness Pet recognizes the importance of operational excellence and brand building to drive long-term, profitable growth,” Singh said. “The company’s dedication to a shared life of wellbeing for pets and pet parents inspires us all to pursue sustainable growth and a shared respect for the industry. I’m thrilled to be joining a team of motivated industry professionals at Wellness Pet and look forward to making meaningful contributions to its long-term goals.”

Singh holds a bachelor’s degree from St. Xavier's College in Calcutta, India, and is a chartered accountant from the Institute of Chartered Accountants in India.

Read more about personnel changes throughout the industry.