IRVINE, CALIF. — Online health and wellness retailer iHerb is expanding its range of pet care products. In response to the rise in demand for pet health products, the company now offers an array of supplements that support the immune system, healthy skin and coat, strong bones and teeth, sleep and more.

According to Grand View Research’s pet supplements market Share & Trends report, the pet supplements industry in the United States alone is projected to reach $1.05 billion by 2027.

“As more pet owners focus on their pets’ health and quality of life, we’ve seen tremendous growth in the demand for premium healthcare products, dietary supplements, treats and grooming supplies,” said Lindsey Wiefels, senior vice president of merchandising at iHerb. “We’re proud to offer a wide range of pet wellness options, from organic and all-natural to non-toxic and hypoallergenic, ensuring that pets receive the same level of care and attention as any beloved family member.”

According to the company, it is currently seeing an increase in demand for products formulated to manage gut health, hip and joint support, and dental care.

In an effort to provide affordable pet care products, iHerb also features its own house brand, Charlie and Frank, which offers pet care products that support hip and joints, diet and nutrition, and more. The brand’s products are made in the United States. 

“Our Charlie & Frank brand is a testament to our commitment to providing customers with the best pet care at an accessible price,” said Lan Belinky, senior director of house brands at iHerb. “We believe that pet care should be both effective and affordable, ensuring that every pet can thrive.”

The company’s e-commerce platform sells pet care products in over 120 countries, and continues to look for new partnerships with pet care brands. 

“While our pet assortment already features popular brands such as Arm & Hammer™, Cat-Man-Doo™, Pet Naturals®, Riley’s Organic®, Zesty Paws®, Burt’s Bees® and Chew + Heal™, we’re continually looking for innovative pet care brands that share our mission of improving pet wellness,” Wiefels said. “Together, we can meet the rising demand for high-quality pet products and make a lasting impact on the health and happiness of pets worldwide.”

Read more about pet supplement products and trends.