TORONTO — CULT Food Science (CULT) has announced that its subsidiary, Further Foods Inc. has launched its pet food and treat brand Noochies! on TikTok Shop. To ensure the launch is a success, Further Foods will be partnering with more than 1,000 TikTok users and affiliates to further drive sales.

Noochies! products are formulated with patent-pending ingredients Bmmune™ and Bflora™, offering pet parents a sustainable and nutritious option for pet food and treats. 

According to CULT, TikTok Shop is one of the fastest growing e-commerce platforms, with an estimated 37% of users in the United States making a purchase through the platform in 2023. Noochies! aims to target the growing popularity and engaged audience on the platform with the new expansion of its online retail presence. 

“We are thrilled with our targeted marketing efforts. TikTok shop is one of the fastest growing e-commerce channels around and pet related content on TikTok routinely goes viral,” said Mitchell Scott, chief executive officer of CULT. “The launch of our TikTok shop is a strategic move to tap into the platform's vast, engaged audience, further enhancing our brand’s reach and driving shareholder value.”

This expansion is part of the brand’s continued efforts to expand its reach — including high-visibility campaigns, collaborations with other brands such as Sidewalk Dog and iHeartDogs, and upcoming features in Modern Dog and Modern Cat magazines.

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