MINNEAPOLIS — TEEF for Life, a prebiotic pet dental brand and subsidiary of Primal Health LLC, introduced its TEEF TREETS™ dental treats for dogs and cats during SUPERZOO, held Aug. 14 to 16 in Las Vegas. The products were highlighted at the company’s booth and displayed in the New Product Showcase in both the dog and cat section.

According to the company, 80% of pets show signs of dental issues and disease by age three — the severity of which could reduce the pets’ lifespan. Many pet dental treats disregard the importance of maintaining the animal’s oral microbiome, which is essential to overall pet health, the company said.

TEEF TREETS are protein-packed treats featuring the company’s formulations — Protektin42™ for dogs and Protektin30™ for cats. The Protekin formulations are powered by patented prebiotic technology called Selective Microbial Metabolism Regulation Technology (SMMRT)™.  The Protekin formulations are part of the brand’s dental powder products and are now being incorporated into dental treats. The unique formulations are embedded into freeze-dried salmon or duck treats making them palatable for pets.

“We’re incredibly excited to be revealing our newest dental innovation at SUPERZOO this year,” said Lindsey Campbell, co-founder and chief commercial officer of TEEF. “This trade show draws some of the most influential people and pet industry businesses from all over the world. It’s exciting to be included among other incredible innovations that will improve pet wellness and quality of life.”

Read more about new pet food and treat products.