AUSTIN, TEXAS — The Olympic athlete partners, who have partnered with Nulo Foods on its “Fuel Incredible” campaign to promote the brand’s premium pet foods, have been taking the podium to collect the bronze, silver and gold during the 2024 Olympics in Paris. So far, the Nulo ambassadors have earned nine gold and five silver medals at the Games.
Nulo launched its first national multimedia advertising campaign last October by partnering with gold medal gymnast Simone Biles and her French Bulldogs Lilo and Rambo. In June, the campaign added seven other Olympians, and their furry companions, to its roster.
“Athletes are known for their knowledge and understanding of the role nutrition plays in fueling their medal winning performances,” Nulo shared. “Each of these athletes, whose lives revolve around their sport, training and pet relationships, believes that Nulo upholds the same high standards for pet nutrition as they maintain for themselves.”
Gold medal gymnast Simone Biles.
|The premium pet food brand is celebrating alongside its ambassadors as they have been medaling during their events in Paris. During the 2024 games’ gymnastic events, Biles earned three golds and one silver medal. The other Nulo Olympian ambassadors, and their four-legged teammates, include:
- Caeleb Dressel, Olympic swimmer who earned two gold medals and one silver medal in Paris,and his pets, Jane the English Labrador and Rems the cat
- Gabby Thomas, Gold medalist in the 200-meter race in Paris, and pug Rico
- Regan Smith, Winner of two gold and three silver medals in swimming during the Paris games, and cat Roo
- Ryan Crouser, Gold medalist in shot put in the 2024 Games, and black lab Koda
- Anna Hall, Olympic heptathlete, and Labrador Emma
- Jessica Long, veteran gold medalist paralympic swimmer competing in the 2024 Paralympics Games, and goldendoodle Goose
- Chase Kalisz, Gold medalist at the 2020 Tokyo Games, and bulldog Floyd
The campaign, which started in June and will run through September, will include ads and videos running across social, digital, broadcast and cable.
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