SYKESVILLE, MD. — Pet product distributor Pet Palette Distribution announced that it has been acquired by pet industry veteran Chris Miller and Canopy Capital Partners (CCP) on July 15. Through the acquisition, Miller will now serve as Pet Palette’s chief executive officer.
Prior to joining Pet Palette, Miller led Boss Pet Products, Inc. through its acquisition of PetEdge, Inc., a professional pet grooming supply company. Miller will leverage his experience to drive growth for Pet Palette by advancing its customer base.
“Pet Palette is renowned for its expertly curated assortment of quality pet product brands, outstanding customer service and impeccable operations,” Miller said. “We are thrilled to partner with our valued customers and the veteran management team to build on the strong foundation that has been established. Our goal is to innovate new products, expand business channels and meet the evolving needs of our diverse customer base, including expanding into complementary product verticals such as pet grooming.”
Based in Sykesville, Md., Pet Palette has built a reputation within the independent pet retail community. The company’s mission is to serve as a value-add partner to pet product manufacturers and retailers by focusing on offering a wide range of high-quality products, staying current on market trends and providing quality customer service.
CCP is a private equity firm based in Tampa, Fla. The acquisition represents the launch of CCP’s pet industry-focused investment strategy.
“We’ve been searching for the right business and partner to kick off our investment thesis in the pet space, and we believe Pet Palette, under Chris Miller’s leadership, is the perfect fit,” said Beckett Brandewie, principal at CCP. “We are excited to support the business and Chris’ vision for creating an ecosystem of the highest quality pet products and brands aligned with customers’ wide-ranging needs.”
Bruce Herwald, VMD, founder of Pet Palette, added, “This is a fantastic opportunity for our amazing customers, employees and associates. With these new resources, we can accomplish many of the initiatives we have always envisioned and continue to serve our customers better than ever.”
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