EAST LONGMEADOW, MASS. — W.F. Young’s newest pet nutrition brand Honest to Goodness™ released a new website, highlighting its first product line: Plant Snacks. Honest to Goodness made its launch into the market this past March, which included a debut at Global Pet Expo 2024. 

Honest to Goodness melds pet nutrition with sustainability by offering functional, plant-based treats for dogs. The brand’s first Plant Snacks line marries the power of plant-based ingredients, including fruits and vegetables, with functional ingredients, like probiotics and marine microalgae oil, to support pet health and wellness. 

Plant Snacks are formulated with sustainable and responsibly sourced ingredients from the United States. Additionally, the treats are easy to digest and provide various functional benefits ranging from oral health to mobility support, according to Honest to Goodness. 

Honest to Goodness’ new website, Honest2Goodness.com, features a sleek and intuitive interface to provide consumers with a more seamless experience from browsing to purchasing. According to the brand, it also includes a modern design with enhanced functionality, as well as bright imagery, to showcase the brand’s offerings. The new website also aims to educate consumers on the benefits of the Plant Snacks line and Honest to Goodness’ sourcing practices. 

“We are thrilled to introduce our new website, designed to create an engaging and enjoyable experience for our customers,” said Amy Cairy, vice president of marketing at W.F. Young, parent company of Honest to Goodness. “We hope that anyone who visits our site recognizes Honest to Goodness as a trusting and reliable brand that dog owners can feel good about feeding to their pet.”

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