HELSINKI — The upcoming EU Packaging and Packaging Waste Regulation (PPWR) is set to phase out the use of per- and polyfluoroalkyl substances (PFAS) in food product packaging, prohibiting companies from selling products packaging in PFAS. This leaves pet food processors, who often depend on PFAS packaging for its grease resistant benefits, seeking other packaging solutions.

To meet this growing demand for PFAS-free packaging, UPM Specialty Papers is ramping up its offerings. The company offers a variety of barrier papers for pet food packaging, boasting grease resistance without the use of any PFAS.

“As PFAS chemicals are expected to be banned in the European Union, UPM Specialty Papers can support converters and brand owners in this change,” said Kalle Luomi, senior manager of product stewardship at UPM Specialty Papers. “UPM’s barrier papers can achieve excellent grease resistance without the use of PFAS chemicals.”

For example, UPM’s Asendo™ Pro barrier paper provides grease resistance, as well as recyclability and excellent print properties, to help pet food processors meet the need for PFAS-free packaging and advance their environmental efforts.

In addition to its wide range of pet food packaging solutions, UPM also works with its partners in the packaging value network to co-create more packaging solutions to help processors meet specific goals, including food safety, recyclability, strength and more.

“Great packaging protects what is being sold, but it also sells the product it protects,” said Marco Tramontano, sales director at UPM Specialty Papers. “People love their pets: they want to know that their best friend gets the same quality that they do. That’s why we are pleased to offer pet food brands food-safe packaging that also ensures the shelf appeal of their products — and reduces plastic.”

Read more about packaging solutions and trends for pet food and treats.