BOSTON — IndiePet has partnered with Salsify, a product experience management (PXM) platform that aims to help manufacturers, distributors and retailers. Through the partnership, IndiePet will offer its members access to Salsify’s Open Catalog to help transform the management of pet product information.

Powered by Salsify, the IndiePet Open Catalog offers a central platform filled with product content. Product manufacturers who are members of IndiePet can publish information about their products to the catalog, making it available to IndiePet’s 240 retail businesses. The platform replaces spreadsheet overload with a more efficient, collaborative and accurate approach, according to Salsify.

According to IndiePet, the Open Catalog represents a new era in streamlined product information management.

Source: IndiePet

“We’re always on the lookout for ways to strengthen the independent pet ecosystem and help our members compete effectively with mass online retailers,” said Todd Dittman, executive director at IndiePet. “IndiePet’s Open Catalog streamlines communication between manufacturers and retailers, ensuring precise product details and expanding product content reach. What’s more, the IndiePet Open Catalog equips smaller retailers to enhance their e-commerce presence with maximum efficiency. It’s a game-changing technology that empowers them with a competitive edge.”

For independent retailers, benefits to IndiePet’s Open Catalog include data quality, reliable information and an improved customer experience, allowing retailers to save time and focus on growing their businesses.

“Email exchanges and never-ending spreadsheets about product details were cumbersome and inefficient,” said Jeremy Barnes, senior supply chain business process and project manager at Mud Bay, at retail member of IndiePet. “Open Catalog is a huge boost to our entire industry and truly does level the playing field for independent pet retailers. In the fast-paced world of pet products, Open Catalog has significantly increased our efficiency and competitiveness — essential elements in today's economy.”

For manufacturers, benefits include free registration, streamlined product information publishing, data consistency and a wider audience reach.

The platform is freely available to manufacturers and retailers that are members of IndiePet.

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