MEXICO CITY — Cargill has revamped its pet food portfolio in Mexico to fulfill unmet nutritional needs of pet owners in the region. The relaunch of its PINGO™ dog food brand represents the company’s commitment to both consumers and to its network of distribution and buyer partners across the country.
“We are launching a two-stage product to the market, PINGO for puppies and adults with meat flavor, which leverages Cargill’s unique capabilities in addition to being affordable for everyone,” Mónica Guerrero, media relations for Latin America at Cargill, told Pet Food Processing.
When asked to describe the pet products market in Mexico, Guerrero said it was “a mature market for pet food with trends toward animal health, sustainability and, above all, humanization.” Cargill’s PINGO products seek to meet all these demands.
“Being backed by an animal nutrition company with more than 150 years in the market such as Cargill, and with countless research centers and global experience, we have achieved a local solution in Mexico, with attributes such as animal health, quality of life, digestibility and palatability superior to those present in this market segment,” Guerrero said.
The company plans to leverage its existing distribution and point-of-sale network to bring PINGO to Mexican pet food consumers from coast to coast. The brand will be exclusively available in the Mexican market.
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