SUNRISE, FLA. — Pet specialty retailer Pet Supermarket announced a partnership with Fromm Family Foods, a fifth-generation family-owned and -operated pet food company. Through the partnership, Pet Supermarket will carry Fromm’s premium pet nutrition products, furthering its dedication to supporting pet health and wellness.

“Pets are our companions and family, so it’s a natural desire to ensure they have the nutrients needed to experience their lives to the fullest,” said Daphene Whitney, senior vice president and chief merchandising officer of Pet Supermarket. “In partnering with Fromm Family Foods, we’re helping meet this desire held by pet parents across our local service areas.”

Fromm specializes in producing and distributing premium pet foods, including dry and wet complete-and-balanced formulas and treats for dogs and cats. The company partners with retailers that share its dedication to growing and supporting local communities. According to the company, Pet Supermarket’s commitment to providing consumers with a welcoming environment and offering more specialty pet products has created a “natural harmony” for their partnership.

“Our retail partners are a critical extension of our brand,” said Bryan Nieman, owner and brand director at Fromm Family Pet Food. “We are proud to align with Pet Supermarket’s dedication to the health and happiness of all animals. Retailers like Pet Supermarket play a very important role in product education as well as personalized support before, during, and after purchase. Introducing our foods to a retailer that resonates so closely with our values, and joining remarkable communities along the way, has been a gratifying experience.”

Fromm is currently the official dog food of Southeastern Guide Dogs (SEGD), which is a beneficiary of Pet Supermarket’s Lend a Paw program. To celebrate the new partnership, Pet Supermarket will provide customers who donate $5 to its drive for SEGD a free bag of Fromm’s treats during the rest of the month. The retailer is also matching every donation made with a purchase of Fromm’s products up to $20,000.

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