ALEXANDRIA, MINN. — On Aug. 17, ProMach’s brand Brenton named Lanel Menezes vice president of sales. Brenton designs and manufactures integrated end-of-line systems and machines for case packaging and palletizing using robotics and automation.

Prior to joining Brenton, Menezes worked for Mettler-Toledo, a manufacturer of precision technology, holding several technical and commercial positions.

“I am excited to become the next vice president of sales at Brenton,” Menezes said. “I am grateful to be joining an organization respected throughout the industry and cannot wait to start this new adventure working alongside an amazing team. Joining the ProMach family is an absolute privilege, honor and a blessing. I am looking forward making a positive difference by bringing Brenton’s proven solutions to new and existing customers.”

In his role at Brenton, Menezes will promote the brand’s products and services, create strategic growth plans, forge relationships with customers, lead the sales team and maintain sales operations.

Menezes has an Executive MBA in international business from the University of South Florida, as well as a master’s in engineering management and bachelor’s in software engineering from Robert Morris University.

Read more about personnel changes throughout the industry.