LOS ANGELES — On Aug. 17, modern dog food company Jinx closed its series B funding round, raising $17.85 million. The company plans to use the investment to fund its continued growth and expand its distribution in key retail channels.

Founded by Terri Rockovich, Sameer Mehta and Michael Kim in 2019, Jinx seeks to elevate the way pet parents care for and connect with their four-legged companions through nutrition. Since its launch, Jinx has shifted its business from direct-to-consumer (DTC) to focus on retail partnerships, enabling the company to become the fastest growing in retail with revenue expected to reach over $45 million this year, according to Jinx.

In August 2022, Jinx announced a partnership with celebrity Chris Evans, who will play an active role in providing creative direction.

| Source: Jinx

Additionally, Jinx has received several investments from celebrities and dog parents Chris Evans, Halsey, Trevor Noah, Lily Singh, Zachary Quinto, Nas and Michael Strahan.

“We launched Jinx with a mission to better every dog’s bowl because a healthy diet can add up to 2.5 years to a dog’s lifespan,” Rockovich said. “This round of financing not only allows us to strategically expand our retail footprint and penetrate more households, but also to make significant investments in innovation, marketing, merchandising and people. If there’s one data point we feel most proud of, it’s that Jinx is driving category growth via incremental customers, and if we get the chance to compete in the dog’s bowl — we’re the clear favorite.”

The funding round was led by The Merchant Club and Align Ventures with participation from AF Ventures, Era Ventures and Range Group.

“After leading the series A, The Merchant Club is pleased to announce a subsequent strategic investment in Jinx as the lead investor of this series B,” said Laurent Ghouzi, founding partner at The Merchant Club. “We are thrilled to continue to support an outstanding team and brand in the continuously growing pet food sector. This further capital infusion will continue to fuel Jinx’s exceptional growth as a leading brand.”

Currently, Jinx’s products are available in more than 5,000 retailers throughout the United States, including Walmart, Target, Petsmart, Albertsons, Safeway, Shoprite and Giant. The company plans to use the funding to further expand in mass retail, grocery and e-commerce sales channels. Jinx also plans to focus on its product innovation.

Read more news from pet food manufacturers.