PETALING JAYA, MALAYSIA — Hill’s Pet Nutrition Asia Limited has partnered with DKSH Business Unit Consumer Goods, a company that helps other businesses expand in Asia. The partnership seeks to help expand Hill’s Pet Nutrition’s presence in the Malaysian pet food market by leveraging DKSH’s distribution network.
Under the new partnership, DKSH will provide the pet food company with market expansion services, which includes marketing, sales, distribution, logistics, credit, collection and other services. DKSH will utilize an omnichannel approach to expand the distribution of Hill’s Prescription Diet and Science Diet lines into pet shops, veterinary clinics and hospitals.
“This collaboration between DKSH and Hill’s Pet Nutrition underscores our joint dedication to the welfare and well-being of pets in Malaysia,” said Puneet Mishra, head of country management and vice president of FMCG at DKSH Malaysia. “By harnessing DKSH’s robust distribution capabilities and Hill’s Pet Nutrition’s exceptional pet food offerings, we are confident in our ability to drive market penetration and reach a wider audience of pet owners.”
Hill’s Prescription Diet offers therapeutic formulas designed to address specific medical conditions in pets. They are only available through licensed veterinarians. The company’s Science Diet range targets specific health needs based on a pet’s specific life stage and lifestyle.
“We are excited by this new partnership and the capabilities that DKSH brings,” said Brad Gale, general manager of Hill’s Pet Nutrition Asia Limited. “This collaboration is key to helping us deliver on our mission, to help enrich and lengthen the special relationships between people and their pets by providing the best pet nutrition in the world.”
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