PALMETTO, FLA. — Choice Pet Products has expanded its wet cat food portfolio through a partnership with Pure Cravings. The distributor will now offer Pure Cravings’ premium, mercury-tested wet cat food line to independent retailers across Florida.

"We are thrilled to be adding Pure Cravings to our portfolio, a pet food brand addressing the mercury issue in cat food by rapidly testing fish to strict mercury limits," said Janet Carter Smith, president of Choice Pet Products. “When we learned about the brand's desire and ambition to create a new standard for pet food, we were eager to offer our retailers a brand their customers can trust and be 100% sure of what seafood their cats are consuming.”

Read more about how Pure Cravings was founded, its mercury-testing technology, and future innovation plans for the brand in our exclusive feature here.

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