NEW YORK — Benebone launched its newest pet chew innovation — the Tripe Bone. Flavored with real beef tripe, the new chew has a curved, squiggly shape.

“Dogs can smell a fake a mile away,” said Nate Harceg, chief executive officer of Benebone. “The Tripe Bone is fun to handle, has great flavor and stands up to heavy chewing. I know what you're thinking, tripe stinks. But thanks to a bit of Benebone magic, we flavored this bone with real beef tripe that pups will dig, while humans can't smell a thing.

Benebone's new Tripe Bone dog chewSource: Benebone

“At Benebone, we started with the premise that dogs experience scent and flavor in a way we can't even grasp,” Harceg added. “The Tripe Bone is a long-lasting durable chew that's packed with flavor. Nothing else is added except nylon and real beef tripe — unless you decide to stuff the ends with your dog's favorite spreadable treat.”

The “paw-friendly” Tripe Bone is available in three sizes at specialty pet stores throughout the United States.

Read more about new pet food and treat products.