NEW YORK — BARK, Inc. announced the appointment of Zahir Ibrahim to chief financial officer on Jan. 3. Ibrahim will replace Howard Yeaton, who served as BARK’s interim chief financial officer.

“I would like to thank Howard Yeaton, interim chief financial officer, for his thoughtful leadership and meaningful contributions over the past year,” said Matt Meeker, co-founder, executive chairman and chief executive officer, BARK. “Howard has been a valuable partner and will remain with the Company through a short transition period.”

Ibrahim has nearly 30 years of experience in financial leadership, working for public and private companies, as well as high-growth, direct-to-consumer (DTC) brands. Most recently he served as chief financial officer and chief administrative officer at Do Good Foods LLC, a startup that upcycles grocery foods into animal feed. Prior to Do Good Foods, Ibrahim served as chief financial officer at healthy snacks company KIND LLC, where he helped led the company’s strategy and build its infrastructure. During his time at KIND, Ibrahim support the company through many mergers and acquisitions, as well as its sale to Mars in 2020.

“The addition of Zahir to our highly-talented leadership team is an important milestone as we continue to scale our business and build on our position as the world’s most dog-centric company,” Meeker said. “Zahir’s experience driving business performance at public and private companies, and deep familiarity with consumer brands across digital and retail channels will be exceptionally beneficial as we accelerate our path to profitability and deliver value to all of our stakeholders. We welcome Zahir, and his beloved Golden Retriever, Oscar, to BARK.”

Ibrahim has also served as chief financial officer at Annie’s Inc. and vice president, controller and chief accounting officer at Molson Coors Brewing Company. He has held senior financial roles at CML Innovative Technologies, Elementis Specialties and Pirelli Tires.

“I am incredibly excited to join BARK as it continues to expand into compelling new areas like food and consumables while remaining true to its mission of making all dogs happy,” Ibrahim said. “BARK places the unique needs of its customers at the forefront of its strategy, while its data-driven approach enables it to scale efficiently and responsibly. As an enthusiastic dog lover, I look forward to working with Matt and the team to drive the business towards sustainable profitability.”

Read more about personnel changes throughout the industry.