ORLANDO, FLA. — Zesty Paws made its first foray into the dental pet category with the launch of its new All-In-One Functional Dental Bones™.

Formulated with Cargill’s EpiCor® Pets, as well as sweet potato flour, turmeric and cinnamon, the dental bones offer key benefits to support oral, gum, joint, immune, and skin and coat health. The dental treats feature ridges to help fight tartar and plaque, as well as promote overall oral health and fresh breath.

“Consumer research [from Acupoll Quantitative Research] validated that 91% of pet parents agree that healthy teeth and gums are essential to their dog’s overall good health and wellness, and 67% believe current dental bones in the market are good for dog’s teeth, but they wished they had other health benefits,” said Yvethe Tyszka, vice president of marketing for Zesty Paws. “Our easy-to-chew and flavorful All-In-One Functional Dental Bones support oral health, fresh breath and provide broader functional benefits for dogs to holistically address a pup’s gum health. We’re excited to bring this outstanding solution to pet parents under their trusted brand Zesty Paws.”

Zesty Paws’ All-In-One Functional Dental Bones are available in small, medium and large sizes to support dogs of all ages and breeds.

To celebrate the launch of the dental treats, Zesty Paws is offering a 20% discount on the entire Dental Bones Collection until Nov. 30. The company is also hosting a “Dig Up the Bones” sweepstakes contest, with winners receiving a year supply of the new dental bones.

Read more about new pet food and treat products.