NORWALK, CONN. — Get Joy, a direct-to-consumer dog wellness company, launched a new resource for pet parents, Get Joy Health, on Aug. 16. The new resource offers information from licensed veterinarians to consumers to help them understand more about their dog’s health and wellness.

“We see this as a big opportunity to expand beyond nutrition — which is at the core of our DNA — and into other products and services that will bring tremendous value, a more personalized relationship and better meet the needs of our customers,” said Tom Arrix, founder and chief executive officer of Get Joy.

“The human wellness market is booming, and it’s incredibly exciting for us to see trends making their way into the minds of pet parents,” Arrix added. “We believe that dogs deserve the same time and effort that humans are putting into their own wellness pursuits, and Get Joy Health is an important step for us to create a more personalized, 360-degree wellness experience for our beloved pets.”

The new resource platform will be freely available to all Get Joy subscribers, in which customers can live chat with veterinarians and receive advice on their dog’s health. Get Joy Health can provide pet parents with a wide gamut of information on dog behavior issues, training, overall wellness and preventive care, as well as specific health concerns like sensitive stomach and skin and coat health.

The service will also be available to all consumers on an annual subscription basis.

“Get Joy Health represents the merging of the fresh food industry and the veterinary world,” said Kendra Pope, DVM, board-certified veterinary oncologist. “I’m excited to see a company like Get Joy tying these two areas together in a way that will help pet parents feel more secure, confident and informed in their wellness approach and get the answers they need, anytime and anywhere.”

The new service represents Get Joy’s commitment to becoming the first wellness company to address all aspects of a dog’s life — from nutrition to wellness.

“While nutrition is a key pillar of a dog’s overall health, we know that it’s just one piece of the puzzle and is not the only thing that contributes to total wellness across the whole household,” Arrix said. “In order to pursue a new frontier of wellness for your family and dog, our focus must include personalized, foundational elements of a dog’s total wellness beyond food to make an impact.”

As well as the new veterinarian service, the company currently offers a line of vet-formulated dog food products. The line spans complete-and-balanced diets, fresh and freeze-dried raw meals, organ treats and more supporting gut health in dogs. Get Joy plans to expand its product portfolio with eyes on other dog wellness categories and food products.

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