SAN DIEGO — Petco Health and Wellness Company, Inc., detailed a restructuring of its leadership with several personnel promotions on Aug. 9. The appointments will expand the retailer’s leadership team.

Amy College, who was promoted to chief merchandising officer in February, will now also direct Petco’s demand planning strategies. College will use her expertise in omni-channel and demand planning in her newly expanded role, which will involve managing consumer and product demand.

Jason Heffelfinger, senior vice president of services, has been promoted to chief services officer at the company. According to Petco, Heffelfinger has been a key part of the retailer’s vet-model, including the acquisition of Thrive and small veterinary hospitals.

Darren McDonald, chief digital and innovation officer, will have an expanded role as chief customer officer. Using his customer service experience, McDonald will now direct Petco’s customer-focused teams, including the digital, marketing, membership, loyalty and enterprise analytics/data science.

Justin Tichy, chief pet care center officer, has been promoted to chief operating officer, expanding his role to include logistics and distribution oversight. Tichy will continue to direct Petco’s 1,400 pet care centers throughout the United States and will now oversee inventory and distribution for the pet care centers.

"These appointments and our organizational design are emblematic of our focus on putting the customer and data at the center of everything we do as we meet the customer need of a single partner for the health and wellness needs of their pet,” said Ron Coughlin, chief executive officer of Petco. “It also manifests our dedication to driving operational excellence. Lastly, it highlights the tremendous talent we have at Petco and our focus on developing that talent.”

In conjunction with the personnel restructuring, Petco also revealed that Mike Nuzzo, chief operating officer and president of services, would be leaving the company after more than seven years.

"I also want to express my deep thanks to Mike who has served in many leadership roles at Petco, from chief financial officer to chief operating officer and president of services, and who has left an indelible mark on our company," Coughlin said.

Read more about personnel changes throughout the industry.