CHILLIWACK, BRITISH COLUMBIA — Petcurean recognized its long-time retail partner Mud Bay on April 25 for its accreditation with the Pet Sustainability Coalition (PSC). To congratulate the Pacific Northwest pet store chain, and to celebrate Earth Month and Arbor Day, Petcurean plans to plant 642 trees on April 29 to represent all of Mud Bay’s employees.

As a long-time PSC member, Petcurean believes in creating a more sustainable and collaborative pet industry and strives to incorporate sustainability into all aspects of its business practices by partnering with like-minded companies and retailers, like Mud Bay.

“At Petcurean, we are proud to be PSC Guardian Member, and a part of a larger network within the pet industry, working towards a more sustainable future for all,” said Kambria Newton, trade marketing manager at Petcurean. “We appreciate our partnership with Mud Bay, and love working with companies that share our values of keeping sustainability at the forefront. To celebrate and recognize this milestone for Mud Bay, we are planting a tree on behalf of each of their employees.”

According to Petcurean, its dedication to sustainability lines up with the United Nations’ 2030 Sustainable Development Goals. Committed to serving as leader in sustainability, the company works to achieve its sustainable goals by protecting the planet, empowering its employees, uplifting communities, and committing to sustainable governance.

“We all have an important role to play when it comes to the sustainability of our planet,” said Christine Mallier, sustainability and community relations manager, Petcurean. “Last fiscal year, we released our first-ever Sustainability Impact Report highlighting the achievements we were able to collectively make as a team, such as 150,000 kgs of plastic saved and over 1.6 million pet meals donated to shelters in need. We are thrilled to see our retail partners, like Mud Bay, join us in our collective sustainability efforts. Our pets and our planet need us to lead the way, and together we can make a greater impact when it comes to creating a more sustainable world.”

Mud Bay strives to partner with sustainably minded manufacturers that are committed to transparency. Currently, the retailer has partnerships with Champion Pet Foods, Diamond Pet Foods, Farmina, The Honest Kitchen, K9 Natural, Merrick, Pet Nutrition New Zealad, Wet Noses, Wild Coast Raw, Artvark, Beef Jerky Factory, Big Creek Foods, The Brewmaster’s Bakery, CB’s Nuts, Redbarn and Three Vectors.

In 2019, Mud Bay bought Green Pet, a sustainable pet waste disposal company, and has grown the company’s sustainable efforts to include waste composting.

Read more about sustainability in the pet food and treat industry.