ST. LOUIS, MO. — Manna Pro Products announced its acquisition of Oxbow Animal Health Jan. 4. The 30-year-old small animal wellness brand will allow Manna Pro to expand its line of products for small pets.
Oxbow carries premium whole foods, supplements, treats and other supplies necessary for the care of rabbits, guinea pigs, gerbils, hamsters, chinchillas and other small pets.
“Oxbow Animal Health started with one farmer’s passion and grew into a category-leading brand with a global commitment to small animal health,” said John Howe, chief executive officer, Manna Pro. “It complements our diverse pet portfolio of wholesome products for animals small to large and shares our commitment to quality, innovation and overall advancement of pet health.”
The small animal category in the pet industry has shown acceleration since the COVID-19 pandemic and continues to grow. Manna Pro, known for pet care and nutrition products, will try to meet this growing demand with Oxbow’s small animal products.
“Oxbow is proud to join Manna Pro’s family of premium brands, and we’re confident in our combined ability to meet the needs of pets small and large,” said Deb Buhro, chief executive officer, Oxbow Animal Health. “Manna Pro shares Oxbow’s longstanding commitment to make a meaningful difference in the lives of pets and the people who love them, and we’re delighted to merge our knowledge and passion with theirs in pursuit of this important mission.”
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