PASADENA, CALIF. — Bern Dog Brand Products, LLC on July 13 introduced a new look for its flagship Fiber for Dogs products. The new packaging includes a free measuring scoop in every 6- or 12-oz jar.

Fiber for Dogs is a veterinarian-recommended supplement for dogs to help with chronic bowel, gland, constipation or diarrheal issues. It is formulated with all-natural psyllium seed husk powder and dehydrated beet root powder that is non-GMO and sourced in the United States. The product is free from preservatives or artificial ingredients.

“Psyllium, a time-honored supplement recommended for years by veterinarians to help dogs with diarrhea, constipation and anal gland issues, combined with dehydrated beet root powder which improves digestion and helps dogs absorb the nutrients they need from food and improve the growth of  intestinal flora, provides an effective, quick acting, simple and safe solution to help dogs with occasional  and recurring intestinal issues,” said Bernard Distler, founder of Bern Dog Products LLC and Fiber for  Dogs. “It’s our hope that our new packaging, combined with a free measuring scoop, will be helpful and  appealing to our present, long term and future dog-loving customer base.”

Bern Dog Products said it hopes to highlight the importance of digestive health in dogs with the new package design. Packaging updates for the 12-oz jars were rolled out in June, and new package designs for the 6-oz jars will enter the market in July.

Bern Dog Products worked with Wildcraft Designs and Pawsible Marketing to design and roll out the new packaging.

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