MANHATTAN, N.Y. — Bramble Pets announced July 14 the launch of its plant-based, direct-to-consumer, fresh dog food in the northeastern United States. Formulated by board-certified veterinary nutritionists, the two new dog food recipes ― The Cowbell and The Roost ― are gently cooked and include pea protein and other nutrient-dense ingredients such as carrots, apples, blueberries and sweet potatoes.    

“By using plant rather than animal protein, we can provide truly high quality, clean, consistently healthy, sustainable protein at a competitive price,” said Amanda Rolat, founder and chief executive officer of Bramble Pets. “The main protein source is pea protein that looks, feels and tastes like savory meat. We chose plant protein because it's cleaner, consistent, and sustainable.”

Bramble shipments are customized depending on the dog's weight, recipe selection and subscription plan. Bramble’s pre-portioned recipes ship frozen and last up to six months in the freezer. Bramble dog food is currently available to ship to customers in New York, New Jersey, Pennsylvania, Connecticut, Washington D.C., Massachusetts and Rhode Island.

Bramble plans to expand both its distribution and product line in the near future.

“We are launching in the Northeast and plan to expand to the East Coast and parts of the Midwest by September and then nationwide next year,” Rolat said. “We are currently doing R&D on a fresh cat food recipe. We also have plans for additional plant-based product lines, such as supplements and treats!”

According to the company, both Bramble recipes meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) dog food nutrient profiles for adult maintenance.

Read more about new pet food and treat products.