MINNEAPOLIS — The Grain Elevator and Processing Society has partnered with the Center for Food and Agricultural Business (CAB) at Purdue University to offer discounted sales and marketing training for GEAPS members. The collaboration will give GEAPS members new tools to invest in their management teams.
“Teaming up with Purdue helps us deliver on our mission to share knowledge across the agriculture industry,” said Steve Records, executive director of GEAPS. “Using the content from Purdue, GEAPS members can empower their teams with new skills and tools to increase the bottom line in both the short and long term.
"While GEAPS content historically has focused on the technical side of the grain industry, these courses expand our business, sales, and marketing training. They present a tremendous opportunity for cooperatives to build better relationships with farmers and for our Associate members to continue their professional development. to build their businesses.”
GEAPS members will receive a 12% discount off the following course:
- Sales management and leadership - May 26-27, online
- Precision selling – July 28-29, in-person
- Strategic decision making – Sept. 21-23, in-person
- Strategic agri-marketing – Oct. 5-7, in-person
- Managing talent to win - Nov. 9-11, in-person
- Analyzing agribusiness financial decisions – Feb. 22-24, 2022, in-person
GEAPS members can use the code GEAPSpartner to receive the discount when registering for a course.
“The Center for Food and Agricultural Business is thrilled to partner with GEAPS to bring practical educational opportunities to the grain industry,” said Scott Downey, professor of agricultural economics and director of CAB. “Our history of creating educational experiences that draw from cutting edge agribusiness research will combine with GEAPS’ focus on this important part of the agri-food sector. Together we will help GEAPS’ members develop, maintain and strengthen business strategies, financial decision making, sales and marketing initiatives, organizational leadership and more. We’re looking forward to this exciting collaboration.”
GEAPS is working to provide GEAPS members with access to subject matters in all avenues of the industry. According to the association, Purdue’s expertise in agriculture, agriculture engineering and agri-business continues to expand GEAPS’ knowledge base, delivering content and value to GEAPS members.
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