BURLINGTON, ONTARIO — Hill’s Pet Nutrition has joined Smart.Vet and myVETstore’s Virtual Care platform, a new tool for veterinary clinics.

MyVETstore is a virtual service that allows pet owners to browse and purchase veterinarian-recommended food, toys, treats and supplies for home delivery or pick up. Clinics that use myVETstore can pick and choose what products they would like to recommend to their clients, and pet owners can purchase those products directly from their clinic.

"The direct connection between myVETstore and Smart.Vet allows the pet parent to easily access the therapeutic diet that has been recommended by the veterinarian,” said Kathy Davies, chief executive officer of myVETstore Canada Inc. “With one click, users are able to sign in and go directly to the product page. We are excited to be part of this initiative.”

Its partnership with Hill’s Pet Nutrition will add the pet food company’s therapeutic diets to the virtual platform.

"We are proud to partner with myVETstore and Smart.Vet on this initiative,” said Jenn Porter, general manager at Hill's Pet Nutrition Canada.  "With more veterinarians and patients turning to telemedicine during COVID, we wanted to remove barriers in making recommendations for the profession so that we can achieve our mission of enriching and lengthening the special relationship between people and their pets through science based nutrition."

The platform also includes a virtual consultation room, where veterinary professionals can discuss products and recommendations directly with pet owners.

"It is very important to the Smart.Vet team that the virtual consultation experience be as seamless as possible for both the pet parent and the veterinarian,” commented Dr. Sharon Quinn, co-founder of Smart.Vet. “Allowing for the integration of e-commerce within our platform removes extra steps in the process, saving time and hassle so that the participants can focus on what truly matters, the health of the pet.”

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