NEW YORK — Crisp, a programmatic commerce platform for the food and beverage market, has joined NielsenIQ’s Connect Partner Network to add the market research company’s retail measurement data to its platform. 

Crisp is used by executives in production, marketing, merchandising, supply chain and other areas of food and beverage companies to advance business operations within the industry. NielsenIQ compiles consumer sales data from more than 900,000 retail locations in all channels — from grocery to pet stores to e-commerce and everything in between — to help brands understand and leverage purchasing, inventory and pricing trends.

“Crisp is transforming food and beverage through a programmatic commerce model, where real-time and syndicated data is shared across the supply chain and used to optimize operations from manufacturing, to distribution, marketing and sales,” said Are Traasdahl, chief executive officer of Crisp. “With NielsenIQ, a leading CPG retail measurement partner, we can now pipe mission-critical data directly into the systems of enterprise brands.”

Crisp helps brands stay ahead of consumer behavior and trends, supply chain and inventory issues, understand the retail environment, and use resources to reduce food waste and enhance profitability. The company provides data in all these areas through its programmatic commerce model based on centralized, real-time data.

Its strategic partnership with NielsenIQ is expected to “offer new perspectives on current business performance and opportunities,” Crisp reported.

“The NielsenIQ Connect Partner Network was formed to enable innovation, and welcoming Crisp to our continuously growing list of strong partners does just that,” said Brett Jones, global leader of the NielsenIQ Connect Partner Network. "Crisp’s ability to automate the integration of NielsenIQ data into their own tools and applications helps our CPG customers make the most of market insights.”