CHICAGO — Branding and marketing firm Matrix Partners is promoting a new service for its pet food and treat brand partners: virtual show booths for digital events. The firm’s digital, interactive booths help companies connect with industry partners and maintain a competitive edge as pet industry events continue to be moved online and adapted to accommodate social distancing.

This comes after one of the largest pet industry events in the United States, Global Pet Expo, is set to happen virtually in late March. Matrix Partners has already developed virtual booths for several clients for shows including WPA365 and the PIJAC National Pet Industry Show, as well as online distributor events.

The creative team at Matrix Partners has also been busy creating promotional videos and New Product Showcase displays as virtual trade show booth assets.

“Having successfully tackled these projects, our talented designers understand the challenges of virtual booth development,” commented Don Tomala, managing partner. “We’re exceptionally well prepared to efficiently proceed with our next web-enabled assignment. Given the recent announcement that Global will be virtual this year, many of our clients are interested in making sure they are well represented at this very important international show.”

Matrix Partners also added virtual focus groups to its capabilities in November 2020, to help its clients receive consumer feedback on new products and strategies in the era of COVID-19.

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