CHICAGO — After launching in the North American market in June 2020, Brilliant Salmon Oil by Hofseth BioCare ASA continues to ramp up distribution partnerships for the new product.

Following recent partnerships with Burgham Sales Ltd. in Canada and Choice Pet Products in Florida, the brand has teamed up with Maryland-based Pet Palette LLC to distribute the salmon oil product to pet specialty retailers across the United States.

“We are thrilled to be partnering with Pet Palette and expand our distribution nationally,” said Rob Johnson, vice president of North American sales at Hofseth. “This further accelerates our growth strategy of Brilliant Salmon Oil. With a strong partner like Pet Palette and their commitment to bring specialty retailers across the country a unique selection of products, our incredible product line can now be available to even more consumers (pet parents) looking for highly effective, human-grade solutions that deliver optimal pet health.”

Kevin Davis, director of sales for Pet Palette, added, “As the primary national distributor of the Brilliant Salmon Oil line, Pet Palette is excited to announce our partnership.  Brilliant has displayed a commitment to support independent pet retailers through their efforts to develop a high quality, yet value priced, salmon oil line.”

Brilliant Salmon Oil is manufactured in Norway using Norwegian Atlantic salmon and a patented extraction process. The product offers some functional health benefits and promotes overall health and wellness for dogs and cats.

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