CHICAGO — Brilliant Salmon Oil, an emerging brand by Hofseth BioCare ASA launched in June, has partnered with two distributors to offer the product in the United States and Canada.

Burgham Sales, Ltd. will distribute Brilliant Salmon Oil to pet specialty retailers throughout Canada, and Choice Pet Products will offer the product to independent retailers in Florida.

“Building strong networks of distribution partnerships like this will help make our products more widely available to consumers (pet-parents) looking for highly-effective, human grade solutions that promote optimal pet health,” said Rob Johnson, vice president of sales for Brilliant Salmon Oil.

The salmon oil product is manufactured in Norway using Norwegian Atlantic salmon and a patented extraction process. The single-ingredient, all-natural product is free from GMOs, antibiotics or other additives.

“We are excited to bring this premium product to pet specialty stores across Canada. The superior quality and the clean, attractive packaging will make this product stand out in the category,” said Steven Schlichtmann, vice president of marketing and sales at Burgham Sales, Ltd.

Bob Sledzinski, vice president of independent retail sales and operations for Choice Pet Products, added, “We are thrilled to be one of the first distributors to market Brilliant Salmon Oil in the US. The oil will complement our line-up of high-quality food and supplements nicely.”

Brilliant Salmon Oil offers functional benefits for both dogs and cats, including cardiovascular disease prevention, increased energy, enhanced appetite, and skin, coat and paw pad health.

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