CHICAGO — Hofseth BioCare’s Brilliant Salmon Oil has been rolled out in the United States and Canada for sale in the independent pet specialty channel. The pet supplement is human-grade and offers functional benefits, such as skin, coat and paw pad health, increased energy and appetite.

Hofseth manufactures its salmon oil in Norway using Norwegian Atlantic salmon and a patented extraction process. It is a single-ingredient product and does not contain any additives.

“Offering incredible margins and unmatched quality, Brilliant Salmon Oil will be dedicated to serving independent pet retailers through key distribution partnerships across North America, starting on the East coast of the United States and Canada and quickly expanding to cover all of United States and Canada by mid-summer,” said Rob Johnson, vice president of sales at Hofseth.

The product is all natural, free from GMOs and antibiotics, and comes in a UV-protected bottle in two sizes. The brand also claims the salmon oil supplement can help to prevent cardiovascular diseases in dogs and cats.

“We are honored to launch our pure, human-grade Norwegian salmon oil and bring our Brilliant Salmon Oil brand to life across North America,” added Teodor Strand-Johansen, vice president of marketing. “Offering customers full transparency of sourcing Briliant’s 1-ingredient oil, we are excited to help make huge improvements in improving dog and cat health from the inside-out.”

Read more about new pet food and treat products.