KANSAS CITY, MO. — Rayne Clinical Nutrition on April 28 launched a new program, Partners in Nutrition, to provide veterinary professionals with continuing education, as well as free pet food or monetary stipends.

The company aims to support small veterinary businesses as they cope with financial impacts from fewer appointments during the COVID-19 crisis. The program will run through Oct. 31, 2020.

"The vast majority of veterinary practices are privately-owned small businesses that, even during normal times, operate on very slim profit margins," said John Phelps, chief executive officer of Rayne Clinical Nutrition. "COVID-19 protocols are only exacerbating the issues and practices aren't able to invest in staff and client education, technology, and even hours of operation. The bottom line is knowing that these financial hardships could negatively impact the care and well-being of pets."

Rayne Clinical Nutrition will continue to offer discounts and free shipping for pet food and medicine products offered at veterinary clinics in the area, as well as providing a portion of sales to local veterinarians.

"These folks are the lifeblood of the pet health industry," Phelps said. "They are working inside a profession born out of love for animals and not necessarily the need for financial success. We feel Partners in Nutrition is Rayne's way of doing our part for the profession, for practices, and for pets."

Veterinarians can apply for the program at https://www.rayneclinical.com/partners.

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