CHILLIWACK, British Columbia — Petcurean announced Jan. 19 it has appointed Dennis Van Etten to the newly created role of national sales manager of the US region. Van Etten will be responsible for establishing retail and distribution partnerships across the United States.

“As the company continues growing its presence across North America, we are thrilled to welcome Dennis Van Etten to the Petcurean team in this new role as national sales manager for the United States,” said Trevor Snelling, corporate sales manager for North America. “Dennis has a deep understanding of the pet retail industry across the United States, and with his skill, knowledge and passion for growing and developing talent, our entire team looks forward to learning from and working with him.”

Van Etten brings a deep knowledge of the pet industry to his new role. He worked with Canidae Pet foods for 16 years, most recently serving as regional sales and distribution manager for eastern North America. In this role, Van Etten achieved year-over-year growth, and led a team of territory, district and key account managers.

Van Etten will focus on growing Petcurean’s presence in “priority markets” in the US. He will be based in Delran, New Jersey and report to Snelling. 

“Petcurean is recognized throughout the industry for producing expert-formulated premium recipes for cats and dogs and I continue to be impressed with the Company’s values and how they lead with integrity,” Van Etten commented. “I am honored to partner with this amazing team and be a part of Petcurean’s next chapter and growth.”

Read more about personnel changes throughout the industry.