CHILLIWACK, British Columbia — Canada-based Petcurean announced in late November it has partnered with Independent Pet Partners, a pet specialty distributor, to add its GO! Solutions line to 16 Loyal Companion locations in the Northeast US.

All GO! Solutions formulas, including its kibble diets, wet foods in Tetra Pak cartons and meal mixers for both dogs and cats, will be available at various Loyal Companion locations in Maine, New Hampshire and Massachusetts. The products will be added to three Massachusetts stores, nine Maine locations and four stores in New Hampshire.

Petcurean extended its GO! Solutions line in August 2019 to include the 14 new wet options that mimic the formulas of the dry GO! diets to encourage combination feeding and add variety to pets’ mealtime experiences.

Back in February 2019, the company rebranded the GO! line, previously labeled GO! Fit + Free, to emphasize the line’s meat-first approach to pet nutrition. The rebrand included a full package redesign and added kibble diets – two for dogs and two for cats.

"At Petcurean, we focus on being leaders in science-based nutrition, and we know that Loyal Companion shares that commitment to their mission to be a singular, knowledgeable destination for customers to find the best possible mix of products to suit the needs of each and every pet," said Annabelle Immega, trade marketing manager at Petcurean. “We are also united on the values of kinship and community, and Petcurean looks forward to working with Loyal Companion retailers to support the causes that are important to them and their customers.”

Independent Pet Partners has distributed Petcurean products to other pet specialty retailers since 2013, such as Chuck and Don’s and Natural Pawz stores, according to Petcurean.

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