CHICAGO — Matrix Partners has added Kelly Zenere to its social media department as the agency’s social media manager. Matrix Partners provides marketing and communications services exclusively to pet industry companies.

Zenere brings 10 years of digital strategy, social media and SEO advertising experience to her new role with Matrix. Zenere’s responsibilities will include growing social fan bases for the company’s clients through innovative social and digital marketing campaigns, as well as defining performance indicators for new clients.

“We are beyond excited to welcome Kelly aboard,” comments Rebecca Tomala, VP of client and creative services at Matrix Partners. “Her previous experience working with consumer goods agencies makes her a perfect addition to our team. I am confident Kelly’s insights will further strengthen our social media initiatives.” 

Most recently, Zenere served as a social media and account manager for The Weinstein Organization, where she was responsible for client acquisition and managing day-to-day operations within the company’s social media department.

She previously gained consumer brand experience working at Weight Watchers, Burger King and Chili’s restaurants.

Zenere served as the marketing chair for the Chicago Chapter of Autism Speaks to Young Processionals (AS2YP) for three years and currently serves as the chapter secretary. She earned a bachelor’s degree in mass communication and English writing from Saint Mary’s College.

Read more about personnel changes throughout the industry.