GOLDEN, Colo. — Smart Cookie Barkery has released new packaging for its line of functional dog treats, including bright colors and a focus on key ingredient features such as no wheat, corn or soy, and wholesome proteins as the first ingredient. The packaging also has a clear window to showcase the product through the bag.

“We are proud of the ingredients we use in our treats” says Bri Bradley, co-owner of Smart Cookie. “We wanted to have this redesign emulate the simplicity and quality of the ingredients used in these treats so our customers can see both the purity of our ingredients, and the reason each ingredient is used.”

The functional dog treats are available in three formulas: hip and joint support, endurance, and healthy skin and coat. New packaging is currently being used in stores and on the Smart Cookie website.

Read more about product development, ingredients and formulation.