From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

The company, and its Vital Essentials pet food brand, has introduced several new sustainability initiatives. 

The UK dog food company scored 89.8 overall across five key impact areas.

Cutting-edge technologies meet tried-and-true strategies for advancing efficiency and flexibility throughout pet food processing operations.

The new Wellness Pops are meant to be used in tandem with Woof’s Pupsicle enrichment toy. 

The new diet was formulated for felines with food sensitivities.

Industry thought leaders will take the stage to share their insights during the inaugural event in Kansas City.

The new Vanilla Glaze Flavor Biscuit aims to provide a more humanized treating experience.

The treats add to the company’s existing line of supplements for dogs.