Kurt Schmidt and Steve Ball have joined the human-grade pet food company’s board of directors.

The brand has facilitated the planting of more than 20,000 trees through its Earth Day campaign. 

The new line aims to make ultra-premium, alternative pet food more accessible to dog and cat parents.

Berry Global and Peel Plastics’ flexible packaging is used by Hill’s Pet Nutrition.

Jack Reid has joined as chief people officer and Cade Culver has joined as chief growth and transformation officer.

The brands have combined their expertise to enhance mealtime and playtime for dogs.

Matt Jackson-Smith will help raise awareness of the brand and the benefits of feeding cats fresh diets.

Edgard & Cooper, a sustainability-minded brand from Belgium, is expected to drive profitable growth for the company’s pet portfolio.

This leader oversaw the pet food company’s first-ever Sustainability Impact Report, which provides transparency into the company’s environmental achievements, goals and areas for improvement.

Through the rebrand, the European pet food group will continue to invest in the natural, premium market.