Fussie Cat launches new packaging

LOS ANGELES — Fussie Cat, a Pets Global cat nutrition brand, is introducing new packaging for its Premium Black Label Tuna in Gravy line that will enhance brand recognition, promote ease of use and convey a commitment to quality. The five meat-first, gravy-rich formulas will remain the same.

The new design for the cans will feature a strong color palette with bold, vibrant colors to create an eye-catching look. The colors include a deep purple and bright blue set against a black background for a contrast. There will be a consistent style across all five varieties.

High-quality printing on the cans will enhance the look of the new labels, which will be easier to read and recognize.

In addition, the product will be packaged in upside-down, weighted cans that are easy to open, stack and serve. The design allows retailers to easily organize the product on the shelf.

The new Fussie Cat Premium Black Label cans are now available in Tuna with Chicken, Tuna with Ocean Fish, Tuna with Prawn, Tuna with Salmon, and Tuna with Small Anchovies flavors.

“While ingredients and nutritional values are kept in prime view, the layout and print intuitively allude to industry-leading product innovation and state-of-the-art design with a playful touch that perfectly represents the ‘co-created by cats’ brand,” the company said.

Read more about packaging solutions and trends for pet food and treats.