Brutus Broth expands product line

OWINGS, MD. — Brutus Broth, Inc. is rolling out new product offerings and sizes of its all-natural, human-grade bone broth meal toppers. Expanding upon its success as the No. 1 best-selling meal topper for dogs on the market, according to Nielsen data, with this new launch the company intends to make its nutritious bone broth accessible to all dogs. 

“These new products are a direct response to the evolving preferences of our pet parents,” said Kim Hehir, co-founder and president of Brutus Broth. “By providing innovative solutions like the subscription box service and convenient new formats, we’re making it easier for pet families to offer their dogs the health benefits of bone broth — whether it's a daily supplement or a special, nutritious treat.”

Brutus Broth's Skin & Coat Bone Broth formula.

| Source: Brutus Broth

Bone broth naturally contains essential nutrients for dogs such as collagen and amino acids with added hydration, but most bone broths for humans are not safe for dogs, containing toxic ingredients like onions and garlic and high sodium content. According to Brutus Broth, it spent years developing superfood formulas fortified with veterinarian-recommended supplements to promote the health and longevity of pups.

Now Brutus Bone broth is available in a variety of new formats, including Functional Heath Subscription Boxes, Meal Topper Mega Packs and Mini Bone Broth Cartons. 

A first for the company, the subscription boxes are tailored to specific health needs, including a hip and joint formula, canine-specific probiotics and skin and coat support. Customers can choose the ideal flavors and health benefits they prefer and schedule the box to autoship whenever more is needed.

Each Meal topper Mega Pack allows customers to make 130 oz. of bone broth, using an easy-to-store powder that can be used as a wet or dry meal topper for added flavor and nutrition. Mega Packs are available in four flavor varieties, including:

• Probiotic Pork Bone Broth Powder, which uses canine-specific probiotics and specialized micro-encapsulated prebiotics to promote gut health, in addition to naturally occurring collagen found in bone broth to improve digestion and chronic digestive disorders
• Hip & Joint Beef Bone Broth Powder and Chicken Bone Broth Powder, which is formulated with functional levels of glucosamine and chondroitin to provide joint health benefits for all dogs, and especially those recovering from injury, illness, or facing mobility issues
• Skin & Coat Vegetable Recipe, which contains the nutrients of microalgae oil without the fish smell and pet-safe doses of Omega 3, 6 and 9 fatty acid supplements, which have been shown to reduce inflammation and benefit brain, eye, and cardiovascular health, according to Brutus Broth.

Brutus Broth's Probiotic Bone Broth Powder.

| Source: Brutus Broth

“Our Probiotic Pork Bone Broth Powder represents a breakthrough in digestive health for dogs,” said Sue Delegan, co-founder and chief executive officer. “As the only prebiotic on the market derived from ancestral strain to benefit dogs, we’ve developed something truly innovative in the pet industry. Our clinical trials showed a significant improvement in digestive function, resulting in diversified gut biome after only four weeks. Our microencapsulated prebiotics deliver four times the amount of healthy bacteria after consumption, working in harmony with bone broth’s natural nourishing benefits to help naturally heal gut health.”

The most recent addition to the line expansion, Mini Cartons offer the same nutritional benefits of Brutus Bone Broth in smaller sizes for small dogs, convenience, short-term use and sampling purposes. Mini Cartons are available in three varieties, including Mini Skin & Coat Formula Vegetable Broth, Mini Hip & Joint Formula Beef Bone Broth and Mini Hip & Joint Formula Chicken Bone Broth.

Brutus Broth products are gluten-, soy- and dairy-free, non-GMO and contain no artificial flavors, colors or preservatives. According to the company, all its bone broth flavors offer pets the essential hydration and nutrients they need on a daily basis. 

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