Fruit, vegetable and protein particulates and inclusions are making pet food and treats more appealing than ever to both companion animals and their owners.

This will add to the company’s clean label portfolio of pet food and feed ingredients.

The company’s True Chews and Nudges brand both added new products formulated without artificial colors, flavors or preservatives.

Citri-Fi from Fiberstar can be used to bind, texturize, retain moisture and more in semi-moist pet treats, biscuits, wet canned or chub-rolled pet foods, and injection-molded bones.

No formal definition exists for clean label pet food, but consumers still demand it.

Ingredion will host a free webinar on formulating clean label pet food and treats Dec. 13, 2018.

Middleby executive Dieter Zopf highlights pet food trends seen at iba 2018.

Pet owners are seeking out pet food attributes that they require in their own foods, but a feed-clean approach goes beyond a short 'clean' label.