The company will use the funds to accelerate its product innovation and expand its retail footprint.

The new Digestive Probiotic Supplement Powder contains a special probiotic clinically proven to support digestive and microbiome health.

The DelRay™ Pet Apothecary offers premium pet supplements and treats, among other health products.

The brand’s pet supplements are now available in-store and online at 5,000 retail locations.

The Allergy Plus supplements support skin and coat health and help with seasonal allergies.

The new human-grade supplements seek to promote relaxation and skin and coat health.

What are consumers willing to spend more on, and how has the economy impacted pet spending?

The Petcare Track seeks to support pet and pet food companies as they grow their businesses.

Caboodle, CheckForPet, JAMPY, Purrmi, STRAYZ and TEEF for Life were selected alongside nine other pet care startups.

Tim McGee will lead Austin and Kat’s sales and education teams.