Companies have been subject of merger rumors in previous years.

The two companies will join on a shared mission to improve pets’ lives through premium nutrition.

The consulting firm will merge with FINN CADY to meet the needs of its pet industry clients.

The merger is expected to close during the fourth quarter of 2023.

From July to December, the pet food and treat industry witnessed significant growth, driving 35 mergers and acquisitions to close out 2022.

Looking back on strategic and financial M&A activity in the first six months of 2022.

The two companies will now operate as Whitebridge Pet Brands and will be owned by investment firm NXMH.